2 Cities. 4 Dimensions. 1 Global Style Event.

Last night the eyes, ears and noses of a few lucky guests were treated to a truly revolutionary and amazing concept! The Ralph Lauren 4D light installation, which was projected on the same day in New York, at the brand’s flagship store at 888 Madison Avenue and the revered 1 New Bond Street store. Following a private cocktail reception, guests were told to brace their senses for an open-to-the-public, outdoor "collision of fashion, art, and technology" on the corner of East 72nd Street and Madison Avenue. The ten-minute presentation also incorporated Smell-o-Vision-style scent misting of their Big Pony Collection.

"Through the magic of cutting-edge, architectural light-mapping technology, Ralph Lauren has created a virtual feast for the five senses. Watch as our iconic flagships at No. 1 New Bond Street in London and 888 Madison Avenue in New York City are rendered in full-scale, three-dimensional space that can be experienced without the aid of 3D glasses. Watch as the buildings disappear, transform and animate before your eyes into light-filled visual spectacles that leave the live audience in awe and celebrate ten years of barrier-breaking digital innovation at RalphLauren.com"

Viewers were invited to experience a montage of flashing scenes of larger-than-life sized images including models and Polo players four stories tall and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrap the length of the building. The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. The façade became a mosaic of realistic illustrations complemented with transient sounds of music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night’s air – creating a natural moment of excitement and intrigue.

Watch the video below!!

What do you think? Innovative or over the top? You decide!

Let Your Feet Guide Your Tweet

If you have not heard of Twitter, you must have been hiding under a rock for the past few years. With the boom of Twitter, social media marketing has changed drastically. So much so that Twitter fanatics are turning to their footwear to show off their micro-blogging pride.

British designer Daniel Reese, has created the Nike vs Twitter dunk by customizing a pair of classic Nike Dunk Highs, using the twitter design as his inspiration. Twitter seems to be taking over, and so it is no surprise that we finally see him use it as inspiration for a shoe on his website, brass monki. The bird and tree branches are easily recognizable, and the shoe design by itself would have been great to wear. They are available now for $240 via dunk-shop.com. 


But the craze doesn't end there. Sites like zazzle.com are selling their own Tweeting Shoes using Keds and Converse All-Stars. One things for sure, these twitter inspired kicks aren't going anywhere!

What do you think? Geek factor too high or fashionably forward? Would you wear a pair of tweets on your feet?