We Are Living In A Digital World, But I'm Still A Material Girl

We can no longer deny that technology rules the world we live in. From twitter, to apps, to the blogosphere, our daily lives are full of this new "digital style". Tammy Trujillo summarizes the latest technological innovations and their affect and place in the fashion industry.

The 6 New Rules of Fashion PR:

1) Whether you are a brand or a blogger, provide tips on your site and actionable recommendations to engage with users and generate buzz.

2) Bloggers are an essential piece to fashion PR these days, but don’t treat them like they are old school with boring pitches and uneventful press releases. Bloggers need to be given a unique experience that can help them create unique and valuable content about your brand. Don’t just ask them to do a review or write up. Give them something to write about that is worthy and interesting, different and unique and fits that blogger’s network of readers and fans.

3) Retailers are becoming publishers and publishers are becoming retailers.

The relationship with your retailer and publications will become more valuable to nurture as both are integrating blogger spotlights and offering ecommerce directly through their own channels. Both H&M and Forever 21 are good examples of how retailers have branched out into publishing and feature bloggers to sell products.  Publications have incorporated popular bloggers in its magazine pages, and Nylon Magazine is working on enhancing its iPad app to include ecommerce purchasing options for items in the magazine.

To view the other three top tips from Tammy Trujillo click here.