Fashion GPS: Changing the Future of Fashion Week

As Mercedes-Benz Fashion Week 2010 comes to a close, I thought it was important to address the amazing updates that developed this year. None of the changes compare, however, to Credit Fashion GPS created by IMG Fashion. Fashion GPS is a web-based (created essentially for iPad users), event-planning and inventory-tracking system that aims to eliminate the hectic list-checking and general confusion that inevitably happens each season. 

This idea generated from the need for an inventory control system that would help KCD Public Relations track designer samples sent to magazines, stylists, models and celebrities. Now 80% of the designers, including Chanel, Diane Von Furstenberg, and Dior, who showed at this years fashion week are managing their shows with a  customized version called "Fashion GPS for Mercedes-Benz Fashion Week."

To read more about the GPS and its founder, Eddie Mullon's interview click here.