Thursday, September 23, 2010

PR's Secret Weapon: Celebrity Gifting Suites?

PR professionals know that introducing celebrities to client products can be a critical part of the overall strategy and, when it works, makes their job a lot easier. Backstage at the 2010 Teen Choice Awards, the MoroccanOil “Celebrity Retreat” produced by Backstage Creations, was filled with celebrities grabbing up free products left and right and brands hoping to gain coverage.

From the award show's perspective, outreach at the event is intended to maximize marketing efforts. It used to be enough to tweet about your celebrity successes, now the goal is for the celebrity to tweet about it themselves. The companies participating in these gifting suites are each integrating social media and celebrity outreach into their public relations strategy to gain coverage and hopefully increase sales.

To read more about which brands were stationed in the backstage celebrity retreat click here.

No comments:

Post a Comment